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SEO Foundations for Business Websites

A business website should launch with technical basics, clear page ownership, metadata, internal links, and a sitemap before ongoing SEO work begins.

Technical SEO playbook visual for business website foundations

Dracau

Start with what search engines already know

A website project should protect useful URLs, preserve relevant content, and make the new structure easier to crawl than the old one.

01

Inventory URLs

List current pages, redirects, sitemap entries, and internal links.

02

Map intent

Decide which new page owns each important keyword cluster.

03

Validate launch

Check title, description, H1, canonical, hreflang, sitemap, and broken links.

Next step

Ready to build a website that feels clear, fast, and search-ready?

Start with a short project brief. Dracau will identify the most useful starting point.

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